Tone of voice, content, and website copywriting services

Tone of voice guidelines and verbal brand workshops

Finding your brand voice requires an open, collaborative, and frank relationship to foster strong creative ideas. This is where I can help you as a tone of voice copywriter. 

Whether you’re refreshing an old brand or starting from scratch, I can help you find a distinctive, resonant brand voice that chimes with your target market. With a meaningful brand voice, you’ll find it easier to build aligned marketing campaigns and stand out online.

Verbal brand services that give you clarity

  • Personalised creative workshops that use tried-and-tested exercise, delivered in-person across the UK 

  • Clear, actionable tone of voice guidelines (not just a list of do’s and dont’s, but examples and strategies for applying it)

  • Brand messaging that make your dream customers go ‘yeah, I can get down with these folks!’ 

  • A shiny new visual and verbal brand identity, plus website copy, design, and development (with the help of my trusted freelance collaborators – like Maddy Russell) 

  • A creative workshop and set of tone of voice guidelines starts from £1,000 (excluding travel expenses).


    Visual and verbal brand identity services, delivered in collaboration with designer Maddy Russell, can be found on our branding services page.

  • We start with an in-person workshop. I guide you through some creative exercises that help us identify the traits and boundaries of your brand voice. 

    After the workshop, I go through my notes, the recording of our day, and any creative work you produced. From here, I extract the brand voice (because we’re not really inventing anything – it’s already in you!) and turn this into an actionable set of tone of voice guidelines. 

    I’ll give you the guidelines, and support with implementation, so you and your team can put it into action right away.

  • You probably have an idea about your tone of voice already. You’ll know if you’re casual or serious, irreverent or sincere, witty or plain-speaking. 

    But you might not know how to articulate this. Or whether it fits your target market. And whether it’s just you who thinks it – or if your cofounders, customers, and colleagues agree. Having an external workshop facilitator will help you focus on the right things, avoid distractions, and reveal your true brand voice.

“The brand had a big part to play in securing us a client. That’s as good as it can be, right?”
— Bhishma Patel, Co-Founder - Toucanberry Tech

Website copywriting 

Good websites keep us coming back for more. And that’s exactly what you want – more people turning up more often on your website. 

That starts with great copy. The best copy is almost, always, simple. It make things easy-peasy for users. It doesn’t have you second-guessing what the business does with silly, meaningless phrases like ‘turbocharge your value creation stream’. Whatever that means. 

I create website copy that makes sense for your audience, with a clever balance of creativity and SEO best-practice.

Website copywriting services that tick all the boxes 

  • Full website copy from scratch – pricing for five pages starts at £2,500

  • Full website copy and design – pricing available on this brand identity and website services page

  • SEO-optimisation in line with your existing SEO strategy (or, keyword research done for you)

  • Guidance on how to build on your current content hub for SEO

“It was almost a network effect of engaging you. We started with branding and design, but we also got copy, tone of voice, and web development. It took away all the extra thinking we had to do.”
— Bhishma Patel, Co-Founder: Toucanberry Tech

  • Full website copy from scratch, for five pages, is £2,500. This includes research, a workshop (to nail your voice and target market), and two rounds of revisions. Optional add-on: keyword research. 


    If you’re on a budget, but you still want to do something to make your website better, I can fix just one page for £500.

  • We’ll start with a workshop where I can get to know you, what the business does, and what your customers want. I’ll ask you lots of questions and take copious notes – these will inform the website copy. 

    I’ll draft outlines for all pages, for you to approve before we get started on the actual writing. Once approved, I draft the copy, send it over to you, and we do two rounds of revisions til it’s perfect. 

    Side note: I’m very happy to work with your designer, or one I can recommend, to make sure the copy works on the live website page.

  • Sure! We can take a look at what you already have and make it work better, instead of starting from scratch :)

Content and copywriting

Good writing has never been more important. When producing content is so simple, it’s quality that stands out. I can help you build brand awareness and trust with your target audience, with multi-disciplinary writing skills I’ve honed at some of the biggest and smallest tech companies. 

We’re not just talking marketing – I can help you get every word right, across marketing, editorial, internal comms, and brand. 

Content and copywriting for all formats and functions

  • Editorial, branded content and sponsored articles for publications

  • White papers, ebooks, and reports 

  • Content marketing and SEO

  • Product landing pages

  • Gated content 

  • ESG reports, sales decks, and internal documents

  • Editorial project management

“Ebony has been freelancing for us for over six months, and has been a dream to work with. She’s always followed our briefs diligently, provided excellent content written for SEO and user needs and has always met our deadlines too. Her writing requires minimal edits and always hits the mark. I would highly recommend her and she’s been invaluable to our content campaigns.
”
— Jyoti Patel, Author, ex-Xero UK head of content marketing

  • A monthly retainer – where you can assign any kind of content to me, as outlined above – starts at £450. Single page copy typically sits at £450. White papers and reports start from £1125. If you have a brief, I can give you exact costs.

  • Give me a brief and I’ll get started. Or, book a chat with me, I’ll figure out what you need and propose my own brief. Once that’s signed off, I’ll draft it, and include a round of revisions in the price.

  • Absolutely. I don’t just work on stuff I’ve written – I’m happy to edit and optimise content written by you, another writer, or AI.

Don’t see what you’re looking for?

My toolkit of copywriting and marketing skills have taken me in so many different directions throughout my career. I’m always open to creative projects that need a second pair of hands, even things that aren’t listed on this page.