Tone of voice, content, and website copywriting services
Tone of voice guidelines and verbal brand workshops
Your brand voice is precious – you want to get it right. But what ‘right’ looks and sounds like is hard to define.
Bringing someone else into that process can be nervewracking. Finding your brand voice is a personal, intimate experience. It requires an open, collaborative, frank relationship to foster strong creative ideas. This is where I can help you, as a tone of voice copywriter.
Whether you’re refreshing an old brand or starting from scratch, I can create a distinctive, recognisable, and meaningful brand voice that’s unequivocally yours, and distill this into actionable tone of voice guidelines.
Work with a tone of voice copywriter like me, and you’ll benefit from:
Personalised creative workshops that use tried-and-tested exercises, delivered in person across the UK
Clarity about your business’ personality and verbal brand
Clear, actionable, in-depth tone of voice guidelines. Not just a list of do’s and don’ts, but key messages and examples of your voice in action (plus tools and techniques to help you get it right)
The foundations to build original, impactful, resonant marketing campaigns for your target audience
For larger, more complex projects – think, a complete brand identity and website – I collaborate with freelancers in various disciplines. Working with a brand identity designer, we can deliver a complete look and sound, plus website content for your brand. Learn more about this work on the visual and verbal brand identity project page.
Website copywriting
Websites should make it easy for your target audience to get the information they need, learn more about you, and buy into your product or service. Despite my flamboyant writerly instincts, I believe the best websites are the simple ones. But there are plenty of ways to do simplicity with flair.
I can help you engage potential customers with striking website copy that’s full of personality and purpose. I’ve worked with businesses at various stages of development – from major software companies that a website copywriter to optimise individual pages, to tech startups that require full website copy from scratch. I’ll immerse myself in your brand voice and familiarise myself with your customers, returning with website copy that speaks their language and tells your best story.
Use my website copywriter services, and you’ll get:
A complete project timeline and plan so you have a deadline upfront and know when input and feedback will be required (I keep things light touch where possible, but welcome collaboration!)
A thorough research session where I dig into the nuts and bolts of your brand, product, service, customers, and aspirations to make sure we have a strong, shared vision for the copy
Website copy that centres your audience. I’m economical with words – every page has intention
SEO-optimised website copy in line with your strategy, or keyword research and implementation done for you
Website copy written for existing designs or new wireframes and mockups. I have plenty of experience working with designers – and I’m happy to collaborate with yours too
Recommendations on how to deepen your website content beyond the project in a personalised next steps doc – like suggested content titles and campaign topics
Content and copywriting
You already know the importance of good content and copywriting – that’s why you’re here. You need to meet your audience where they’re at, not just with a single blog post or webpage, but with every piece of content you create.
Working with the biggest and smallest tech companies, and as the lead freelance content writer for a major software company, I’ve honed multidisciplinary writing skills for various formats and functions. This includes editorial and SEO, whitepapers and reports, content for publication, and product landing pages. My work extends beyond marketing – to ESG, sales decks, and internal documents. Many of my clients continue to work with me for years for ongoing high-quality writing support.
I bring these skills to every project, so whether you’re looking for a batch of SEO content pieces or ongoing support with strategy and website copy, I can help you deliver the right message at the right time to the right audience.
Hire me as your freelance content writer, and you’ll benefit from:
A decade of editorial project management skills gleaned through my work on content and copy teams – from managing writers and marketing projects, to building editorial calendars and creative briefs
Multidisciplinary writing skills that have seen me deliver client-winning sales decks, inaugural ESG reports, and email newsletters bylined by execs
Content and copy written in Plain English, no matter how technical the topic. I’ve covered critical infrastructure, cash flow management, and carbon accounting – that’s just stuff beginning with C
Strategic content, copywriting, and SEO support. I deliver content that meets on-page SEO, editorial, and creative requirements – the full shebang.
Human-centred storytelling. Because it’s a person on the other end of your marketing, and I’m a freelance content writer who cares
[Get copy and content right first time]
Don’t see what you’re looking for?
My toolkit of editorial, digital marketing, and freelance skills have taken me in so many different directions. And I’m always open to creative projects that need a second pair of hands – no matter how unusual.
Schedule a call with me for tailored packages.
For software companies
Expanding your content hub? I’ve written educational resources, downloads, case studies, and top-spot SEO content. I’ll embody your unique brand voice, and meet your users on their level, every time.
For future thought leaders
You need a writer that sounds like the ‘you’ in your head. I get it. Let me channel your ideas into striking thought leadership content. So you can focus on doing the thought leadership-worthy stuff.
For publications
Writing branded content for TNW has been one of my coolest opportunities to date. If you’re looking for a reliable freelance contributor for branded content, or editorial features, I’d love to hear from you.
For marketing departments
Need to plug the gaps in your digital team? I’ll slot into your marketing team with ease, and pick up the bits and pieces you’re too stacked to manage. Whether it’s drafting email copy, scheduling social content, or updating your website.